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Why Run Google Ads?

Leads This Week

You're live in days, not months. If your pipeline is empty right now, this is the fastest fix there is.

Only Pay For Clicks

Nothing is charged for being seen. You pay when someone actually clicks, and we track what each enquiry costs you.

Scale With Capacity

Flat out this month? Pull it back. Quiet next month? Turn it up. Your spend follows your workload.

The Maths

What Would A Lead Actually Cost?

No guessing. Put your own numbers in and see what the budget buys before you spend a dollar.

Your numbers

Monthly ad spend$1,500

Paid direct to Google, not to us.

Cost per click$11.70

Starts at the home-services benchmark. Drag it if you know yours.

Clicks that enquire8%

How many people who land actually call or fill the form.

Enquiries you win35%

Your close rate. Only you know this one.

Average job value$850

What that buys

$219

Cost per enquiry

Clicks a month128

Enquiries a month10

Jobs won4

Revenue from those jobs$3,051

Total cost (spend + $749 management)$2,249

Jobs a month needed to break even3

This is arithmetic, not a forecast. Change any number and it changes with you. Cost-per-click and enquiry-rate defaults come from LocaliQ and WordStream's 2026 search advertising benchmarks for home & home improvement (US data, converted at 0.71 AUD/USD). Your market and your ads will move both.

How It Works

What The First Month Looks Like.

01. Strategy CallWe work out what a job is worth to you and how much work you can take on, then set the budget around that.

02. Build & LaunchKeywords, ads and the landing page, plus call and form tracking so every enquiry is accounted for. Live inside a week.

03. Cut The WasteSearch terms get reviewed every week. Anything that spends without booking work gets switched off, and the budget moves to what does.

04. What It CostYou see what each enquiry cost and which searches produced it. No vanity metrics and no impressions report.

FAQ

Frequently Asked Questions

What budget do I need to start?

Enough that the numbers work, which is why the calculator above lets you check rather than us quoting a figure. As a rough guide, if your average job is worth a few hundred dollars you want to start around $1,000 a month in ad spend so there is enough data to optimise on. If a job is worth thousands, less can work.

How fast will the phone actually ring?

The account can be live within a week of the strategy call, and enquiries usually start in the first few days of spend. The first month is as much about learning which searches convert as it is about volume, so expect the cost per enquiry to come down after that rather than be at its best on day one.

Do I need a website first?

You need somewhere for the click to land, but it does not have to be a full site. A single page that says what you do, where you work and how to contact you will beat a big website that buries the phone number. If you have nothing at all, we build that page as part of the setup.

What happens if I turn it off?

The leads stop. That is the honest difference between ads and SEO: ads are a tap, SEO is a pipe you lay once. Plenty of businesses run ads for the work they need this month and build SEO underneath for the work they want next year.

What are the contract terms?

A flat $749 a month to manage, plus whatever you spend with Google, paid direct to them. No lock-in and no minimum term. If you get no qualified leads in 90 days we refund every dollar you have paid us.